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"It’s possible to be both mainstream and edgy. You can be Goliath but you always have to think and behave like the David.” –Scott Bedbury
"There is no second to market, there’s only first.” –Ian Schrager
Estee Lauder Group President John Demsey put it best, "I love looking at trend reports,” he told us, "because then I know exactly what I shouldn’t be doing.”
"Great legends are usually people who die young because they didn’t live long enough to spoil their image.” –Ed Limato
Because before the street can comfortably coexist inside, there has to be a sufficient internal culture to absorb it.
"Looking in another person’s backyard is usually a replacement to thinking for yourself—and unless you can execute better than your neighbor it’s a surefire way to be second best.” –Martin Puris
The bottom line is that you need to be willing to take substantial risk—and face the possibility of real failure—in order to open yourself up for real successes.
How is a DJ’s crowd like a focus group? The same way anyone’s life should be like a focus group.
"If you were the head of Nike Basketball, you damn well better know what’s going on in the minds of young basketball players—the music they listen to, their vernacular, how they define success, what they fear, what they dream.” –Bebdury
You can hang the prestige of your brand on taste, but there will always be yet another taste test, with a brand-new champ.
It’s extremely difficult to take a person on a journey into a real subculture unless you have in some way taken that journey yourself.
Aesthetic isn’t just surface, it’s the total essence, from A to Z.
Yes, of course, it’s important to listen to the streets because the streets are constantly changing, but the only way to keep the streets listening back is to lead.